Question: 1
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What is the
main reason for the effectiveness of optimizing a webpage towards a long tail
keyword search?
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a.
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There are
more long tail searches than shorter keyword queries
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b.
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Search
engines often pass on long tail searches to lesser known and new websites
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c.
|
Search
engines do not pass on long tail search traffic to websites that rank high
for shorter keyword searches
|
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d.
|
There are
fewer websites that have targeted such keywords
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Question:
2
|
What is the
name of the search engine technology due to which a query for the word
'actor' will also show search results for related words such as actress,
acting or act?
|
a.
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Spreading
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b.
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Dilating
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c.
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RSD (real
time synonym detection)
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d.
|
Stemming
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e.
|
Branching
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Question:
3
|
What will happen
if you type the words 'Certification -Networking' in the Google
search box?
|
a.
|
Google will
find the web pages about Certification and also containing the word
"Networking"
|
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b.
|
Google will
find all the web pages containing the words "Certification" and
"Networking"
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c.
|
Google will
find all the web pages in which the words "Certification" and
"Networking" appear together
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d.
|
Google will
find the web pages about Certification that do not contain the word
Networking
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Question:
4
|
What is the term
for Optimization strategies that are in an unknown area of
reputability/validity?
|
a.
|
Red hat
techniques
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b.
|
Silver hat
techniques
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|
c.
|
Grey hat
techniques
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|
d.
|
Shady hat
techniques
|
Question:
5
|
What is the
function of "indexer" part of the Google search engine?
|
a.
|
It helps to
retrieve web pages from the world wide web
|
|
b.
|
It helps to
gather information from other search engines
|
|
c.
|
It helps to
sort the documents that Google has retrieved
|
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d.
|
It helps to
generate meaningful results based upon the user's search term
|
Question:
6
|
What does the
302 server response code signify?
|
a.
|
It signifies
conflict, too many people wanted the same file at the same time
|
|
b.
|
The page has
been permanently removed
|
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c.
|
The method
you are using to access the file is not allowed
|
|
d.
|
The page has
temporarily moved
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Question:
7
|
What term is
commonly used to describe the shuffling of positions in search engine results
in between major updates?
|
a.
|
Waves
|
|
b.
|
Flux
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c.
|
Shuffling
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d.
|
Swaying
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Question:
8
|
What is the
illegal act of copying of a page by unauthorized parties in order to filter
off traffic to another site called?
|
a.
|
Trafficjacking
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|
b.
|
Visitorjacking
|
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c.
|
Viewjacking
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d.
|
Pagejacking
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Question:
9
|
What is
Anchor Text?
|
a.
|
It is the
main body of text on a particular web page
|
|
b.
|
It is the
text within the left or top panel of a web page
|
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c.
|
It is the
visible text that is hyper linked to another page
|
|
d.
|
It is the
most prominent text on the page that the search engines use to assign a title
to the page
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Question:
10
|
What does the
term Keyword Prominence refer to?
|
a.
|
It refers to
the fact that the importance of choosing high traffic keywords leads to the
best return on investment
|
|
b.
|
It refers to
the importance attached to getting the right keyword density
|
|
c.
|
It refers to
the fact that the keywords placed in important parts of a webpage are given
priority by the search engines
|
|
d.
|
It refers to
the fact that the keywords in bold font are given priority by the search
engines
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Question:
11
|
What is
Keyword Density?
|
a.
|
The number of
times the keyword is used / (DIVIDED BY) the total word count on page -
(MINUS)the total words in HTML on the page
|
|
b.
|
The number of
times the keyword is used X (MULTIPLIED BY) the total word count on page
|
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c.
|
The number of
times the keyword is used in the page description
|
|
d.
|
The number of
times the keyword is used in the page title
|
|
e.
|
The number of
times the keyword is used / (DIVIDED BY) the total word count on the page
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Question:
12
|
Which of the
following statements about FFA pages are true?
|
a.
|
They are
greatly beneficial to SEO
|
|
b.
|
They are also
called link farms
|
|
c.
|
They are paid
listings
|
|
d.
|
They contain
numerous inbound links
|
Question:
13
|
Which of the
following statements is correct with regard to natural links?
|
a.
|
They are two
way links (reciprocal links)
|
|
b.
|
They are from
authority websites
|
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c.
|
They are
voluntary in nature
|
|
d.
|
They are from
.edu or .gov extension websites
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Question:
14
|
Which of the
following factors have an impact on the Google PageRank?
|
a.
|
The total
number of inbound links to a page of a web site
|
|
b.
|
The subject
matter of the site providing the inbound link to a page of a web site
|
|
c.
|
The text used
to describe the inbound link to a page of a web site
|
|
d.
|
The number of
outbound links on the page that contains the inbound link to a page of a web
site
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Question:
15
|
Which of the
following conditions will Google treat favorably from the 'Relevancy'
perspective?
|
a.
|
The website
offering products and services to the visitors country
|
|
b.
|
A website
that provides free content for the related keywords
|
|
c.
|
Hidden
keywords on the home page matching the search term
|
|
d.
|
Image Alt
tags on the home page matching the search term
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Question:
16
|
Which of the
following free tools/websites could help you identify which city in the world
has the largest search for the keyword - "six sigma"?
|
a.
|
Yahoo Search
Term Suggestion Tool
|
|
b.
|
Alexa
|
|
c.
|
Google
Traffic Estimator
|
|
d.
|
Google Trends
|
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e.
|
WordTracker
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Question:
17
|
Which of the
following statements about search engine optimization techniques are correct:
|
a.
|
Making a
keyword bold does not influence the way that the search engine looks at the
keyword
|
|
b.
|
Websites with
deep linking are looked at favorably by search engines
|
|
c.
|
search engine
robots follow the first link they find to any particular page and they do not
follow additional links to the same page
|
|
d.
|
It is not a
good idea to have the same anchor text for all inbound links as it could look
automated to the search engines
|
Question:
18
|
Which of the
following can be termed as good keyword selection and placement strategies?
|
a.
|
Targeting
synonyms of the main keyword
|
|
b.
|
Targeting the
highest searched keywords only
|
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c.
|
Copying
competitor keywords
|
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d.
|
Optimizing
five or more keywords per page
|
Question:
19
|
Which of the
following statements about RSS are correct?
|
a.
|
It is a form
of XML
|
|
b.
|
It stands for
Realtime streamlined syndication
|
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c.
|
It is a good
way of displaying static information
|
|
d.
|
It is a
Microsoft technology
|
Question:
20
|
Which of the
following activities could be looked down upon by Google as per their
quality guidelines?
|
a.
|
Using
automated website submission software
|
||||||
b.
|
Loading pages
with irrelevant links
|
||||||
c.
|
Intentionally
adding keywords to the TITLE tags and ALT attributes
|
||||||
d.
|
Registering
misspellings of well-known websites
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